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In the year 2012, february the ten millionth automobile of the company was sold in india. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall. It is categorized according to the industry that the business belongs to such as information technology, banking and finance, infrastructures, etc. Apr 08, 2015 marketing mix seminar and ppt with pdf report. Pdf this research aims to study marketing mix and its elements especially the. Pantaloon is one of the emerging players in the indian retail industry and offers a deep insight into the industry. The market leader is cadbury with a lions share of 70 percent.
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Project report on marketing mix on pepsi pepsi co marketing. An analysis of marketing strategies of an integrated. Marketing mix consists of four core elements product, price, place and promotion that are jointly known as four ps. These include the challenges and risks that may come with the project and also.
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